I build the intelligence behind AI products — not just the interface on top.
The systems that decide when to speak, what to say, and how to learn — and the experiences users actually feel.
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A decade working across healthcare, government, sustainability, finance, and entertainment — always at the same intersection. Where AI behaviour meets human experience.
Some of the clients I've worked with:
Product Design
Enterprise products designed for global consulting firms, healthcare providers, and Fortune 500 companies.
Ventures
Products I've founded and built—from concept through launch.
Technical Walk-throughs
Engineering deep-dives, systems thinking, and strategic frameworks behind the work.
Testimonials
From colleagues and clients I've had the pleasure of working with.
Kyle
Broyles
Broyles
Vice President of Health, VML
" Passionate about UX design and will push to get a great experience for the user. Extended his thoughts and thinking to the wider 200 people in the program. Very flexible on travel and being in a new location. "
Gary
Hoff
Hoff
VP Design, IBM
" Quickly grasps both business objectives and customer needs and ensures his designs address both. Delivered an innovative solution which addressed all key customer pain points. Clearly and confidently articulates the why behind his designs. "
Iain
Duff
Duff
Design Lead, IBM
" Effective problem solver — adept at thinking both functionally and aesthetically. Demonstrated an ability to design robust, responsive and consistent design patterns across a multitude of digital platforms. Never afraid to highlight key risks. "
Kizz
Ahdan
Ahdan
Project Lead, IBM
" Pro-active, professional and driven designer. His understanding of how an agile team should work is great. Does not shy away from sharing his opinion using previous design experience and core Design Principles to justify his view. "